Big Sur, street food.

Big Sur, rebranding big

As part of Agencia Oído, in 2018 I had the challenge of leading the relaunch of the Big Sur brand, a restaurant and bar in Buenos Aires specialized in street food.

At that time, we chose to work with Martín De Cabo as senior graphic designer and, as part of the brief, we wrote the premise: “What would I do if I had the world in my hands? I would eat it!".

That phrase was the starting point of the relaunch campaign and the new brand identity, with a global approach represented by street art and the concept of "eating the whole world" as a flag, with your hands, on the sidewalk, as a street food stand in any corner of the planet.

The result was this brand book that allowed us to bring the new image to all the brand's channels, as well as to the point of sale materials, uniforms, and even generated adaptations and improvements within the restaurant that incorporate the street food concept both in architecture as in furniture.

Specifically, as Creative Director in this project:

➜ I approached Martín de Cabo as Art Director
➜ I presented and responded to the client at each stage of the project
➜ I led our team of 3 together with Manu Soifer and Nico Danzigher
➜ I collaborated in the writing of the new storytelling and its subsequent social media campaign